Did you know that when you attend our very popular WEN Workshops, you will be working side-by-side with three women entrepreneurs who are some of the most experienced branding experts and business mentors Hong Kong has to offer?
Meet the facilitators who will help you to make your business stand out from the crowd:
Tracy Ho, Founder & Managing Director of Frame & Fame
Tracy is a leading personal branding strategist in Asia. She is the founder of Frame & Fame, an award-winning personal branding and content marketing firm. As a certified coach and a trained visual facilitator, Tracy helps entrepreneurs, startups, SME owners and corporate executives to present their ideas and stand out from the competition with their talents, passion and unique propositions.
Tracy believes that a clearly defined brand can strategically position individuals and their businesses in the crowded market, help them be seen and be heard as a leader in their field, strengthen their executive and digital presence and hence, accelerate growth. Many people in Hong Kong and Asia, however, underestimate the value of branding. Tracy and her Company aspire to helping more entrepreneurs, business owners and managers to develop an impactful brand strategy, brand story, content, personal branding portraits and various brand identity assets for these people to create a stronger following online and offline, and make a bigger influence.
Tracy is a great storyteller. With her passion, confidence and knowledge in branding and communications, she is regularly invited to deliver keynote speeches in conferences, speak in various talks, panels and events. She is also hired as a personal branding coach by top-ranking MBA programs in Hong Kong.
As an entrepreneur herself, Tracy is committed to supporting the startup communities in Hong Kong and Asia. She mentors startups in key incubator & accelerator programs in the region on personal branding, content marketing and communication related areas.
Prior to starting her entrepreneurial journey, Tracy was a corporate communications consultant. She was the head of Singapore of Ryan Communication, a leading communication firm known for managing reputation for global financial institutions and professional services firms, providing strategic counsel for C-suite and regional heads, and nurturing stakeholder relationships for clients in APAC region.
Tracy is a seasoned communicator, traveler, photographer who speaks native English and Chinese, and basic Spanish. Born and raised in Hong Kong, she holds a bachelor degree in Economics and a postgraduate diploma in Journalism with The University of Hong Kong.
Michelle Comrie, Founder of Esthetic Global
Michelle is a strategic International Marketing professional, Business Mentor, Transformational Leadership catalyst and certified Executive Coach.
A designer and communicator at heart, bring Michelle the outcome you want or the challenge you are facing, and she’ll craft a bespoke experience, or set of experiences to help you get there.
Michelle comes from 27 years in global Brand, MarComms, Product Manufacturing, Traditional and Digital Marketing Strategy, Asia/China Supply Chain disciplines, and Corporate Social Responsibility consulting.
She splits her time between the APAC, Hong Kong, Europe and the USA where she offers bespoke services to address specific international business or personal challenges in the workplace through mentoring, executive coaching and strategic business consulting. She is a partner in and Board Member in charge of Marketing for Coach Connector, a SaaS ecommerce platform focused on professionalizing Executive Coaching, globally.
Originally from Southern Africa, Michelle began her working career in the USA in start-up tech PR. Since then she has enjoyed a career in strategic Marketing Communications where she has spent 27 fascinating years building Brands all over the world, with 15+ of those years based in Hong Kong, Singapore, China and the Asia- Pacific taking an idea from the drawing board to the factory floor, then to the store shelf or to the online marketplace.
She is an expert in Cross-Border business being run by diverse cultures and personalities. Having been in the trenches herself she can relate immediately to the business challenges that prevail in a global climate of massive change today. Michelle has had the pleasure to work with some of the world’s most exquisitely crafted brands, and with some of the hardest working, scrappiest start-ups and entrepreneurs in big box retail, retail, manufacturing, supply-chain, direct-selling and ecommerce resulting in US$ millions in top-line revenue and clear runways to success.
Georgina de Rocquigny, Founder of Untapped Branding
Georgina de Rocquigny has over 16 years experience in brand strategy. She founded Untapped Branding in Hong Kong to help companies create and transform their brands.
She moved to Hong Kong in 2010 where she worked at a leading global advertising agency as the Regional Strategic Planning Director for ExxonMobil in Asia Pacific.
Before that, she lived in New York and London working for global brand strategy consultancy, Vivaldi Partners for clients such as PepsiCo and Volkswagen.
Untapped Branding has created brands from scratch for clients such as Jemocracy and Loop Jewelry and repositioned leading brands such as American Express, AsiaTatler, FORMS Jewelry, Oravida Water and SCOR Global Life for Global and Chinese markets.
Based in Sai Ying Pun, Untapped Branding works with medium and large firms to take their brands to the next level through brand strategy and design.
