Why LinkedIn is Your Secret Weapon for Business Growth

Why LinkedIn is Your Secret Weapon for Business Growth

Guest Blog Post: Steve Bruce

As a business owner, you might be wondering: Is LinkedIn really worth my time? The short answer is a resounding YES. Let me break down why LinkedIn is crucial for your business and how to leverage it effectively.

Why LinkedIn Matters for Business Owners

LinkedIn isn’t just another social media platform – it’s a powerful business networking tool. Consider these eye-opening statistics:

  • 85% of B2B leads come from LinkedIn
  • 33% of business decision-makers use LinkedIn to find suppliers
  • 92% of Fortune 500 companies are active on the platform
  • 50% of business decision-makers prefer warm introductions

Strategies for Making Meaningful LinkedIn Connections

1. Optimize Your Profile

  • Aim for a 100% complete “All-Star” profile
  • Showcase your expertise and industry knowledge
  • Use a professional headshot and compelling headline

2. Strategic Connection Building

  • Target key decision-makers in your industry
  • Personalize every connection request with a thoughtful note
  • Look for mutual connections to increase credibility
  • Engage authentically with potential clients’ content

3. Content is King

  • Post content addressing your clients’ pain points
  • Share industry insights and thought leadership
  • Aim for quality engagement over vanity metrics

Avoiding LinkedIn Jail: The Dos and Don’ts

LinkedIn Jail is real, and you want to avoid it at all costs. Here’s how:

❌DON’T:

  • Use automated bots or sales tools
  • Send too many connection requests
  • Use spammy messaging tactics
  • Create duplicate profiles

✅DO:

  • Maintain an 80% connection request acceptance rate
  • Personalize your messages
  • Be genuine in your interactions
  • Use a premium account for more flexibility

Pro Tip: Your network is your net worth. Each LinkedIn connection can introduce you to approximately 400 new potential contacts!

Final Advice

Invest time in building genuine relationships, share valuable content, and be patient. LinkedIn is a long-term strategy for sustainable business growth.

Ready to Take Your LinkedIn Strategy to the Next Level?
Want to dive deeper? Connect with Steve Bruce at stevebruce@sbconsulting.com.hk. Whether you’re looking to expand your network, attract high-value clients, or strengthen your industry presence. Steve offers expert guidance and exclusive offers to help you achieve your goals.

Exclusive for WEN Members: Enjoy a special discounted rate of HKD5,000 (regular price HKD6,000) for Steve Bruce’s signature 2.5h LinkedIn profile upgrade session.

Don’t miss this opportunity to sharpen your competitive edge – reach out today.

Steve Bruce
Marketing Consultant for LinkedIn™ | Training | Workshops | Webinars

SB Consulting
m: +852 9170 5575
www.sbconsulting.com.hk | LinkedIn | X.com | facebook | Instagram
Unit C, 1/f, 132, Wing Lok St, Sheung Wan, Hong Kong

 

How Women Entrepreneurs Can Leverage AI for Business Success

How Women Entrepreneurs Can Leverage AI for Business Success

In today’s rapidly evolving technological landscape, women entrepreneurs are harnessing the power of artificial intelligence (AI) to enhance productivity and streamline operations. If you haven’t already explored AI, now is the time!

During a recent Lunch & Learn, Stephanie Sy from Thinking Machines shared practical ways to immediately leverage Generative AI in business:

1. Smart Meeting Management
One of the standout tools discussed was the Fathom Notetaker. This AI-driven tool automatically joins meetings, transcribing conversations in real-time and generating comprehensive minutes. Here’s how it can empower entrepreneurs:

  • Efficient Recall: By recording and referencing previous meetings, users can easily recall important details and make informed decisions.
  • Searchable Recordings: Lengthy discussions, often 30-60 minutes, can be searched efficiently, enabling users to extract key points without sifting through hours of content.
  • Enhanced Communication: Managing multiple calls—averaging five per day—becomes less daunting when important details are captured and organized.

The benefits extend beyond personal use; Fathom Notetaker helps improve the management of one-on-one meetings, supports coaching for junior staff, and enhances efficiency for sales teams. It significantly reduces cognitive load, allowing participants to engage more fully in discussions rather than worrying about note-taking.

2. AI for research and writing
AI tools can significantly bolster research and writing efforts:

  • Research Assistants: Tools like Perplexity AI provide quick online research with references, while Custom GPT manages secure internal company knowledge. Jan AI helps with personal knowledge management on local devices.
  • Writing Assistants: Solutions such as Claude and Supermaven offer robust support for content creation.

Using these tools effectively can ensure privacy for sensitive information and tailor AI capabilities to meet specific internal needs. The complexity of technical solutions often makes web-based AI applications more practical for businesses than local deployments.

3. No-Code AI Assistants
No-code platforms like Poe empower entrepreneurs to create AI assistants without technical expertise. These assistants can:

  • Simulate coaching sessions and offer leadership guidance.
  • ⁠Roleplay marketing messages or customer interactions.
  • ⁠Efficiently process business cards and review resumes for international markets.

The key to maximizing these tools lies in crafting effective prompts. Well-structured instructions enhance AI performance, making it easier to handle a variety of tasks, from emotional intelligence applications to translations.

The Key to AI Success

However, in order to truly use AI, it is really important to consider this: At the heart of successful AI automation is the ability to articulate clear instructions. Strong communication skills are essential for delegating tasks effectively and setting clear expectations. Entrepreneurs should recognize that they don’t need coding expertise to automate processes; instead, structured thinking and precise instructions are what drive better AI performance and results.

For the non-tech leader who is looking to add in AI to their current operations, here are some things to consider :

1. Start Small with Clear Business Goals
For non-technical leaders, it’s easy to feel overwhelmed by the vast capabilities of AI. Instead of trying to implement complex solutions, start small by identifying one or two business pain points—such as customer support, content creation, or internal knowledge sharing—and explore AI tools that address those specific needs.

Tip:
Ask yourself, “What task do I or my team spend too much time on that could be automated or streamlined?” Let that guide your AI adoption journey.

2. Assess Data Readiness and Privacy Needs
Before integrating AI, consider the state of your current data. Is it organized, accessible, and secure? Many AI tools work best when they have clear, structured data to analyze. Also, ensure that any tool you use complies with data privacy regulations, especially if your business handles sensitive client or financial information.
Consider: Tools like Custom GPTs or private knowledge bases are great for keeping sensitive data secure while still benefiting from AI.

3. Upskill Your Team on Prompting and AI Literacy
Even without a tech background, understanding how to give clear and structured prompts to AI tools is a game changer. Leaders can invest in quick trainings or workshops on prompt engineering and AI basics to empower their teams.

Practical idea: Host a “Prompt-a-thon” in your team where everyone experiments with writing prompts to solve real business tasks. It’s a fun and low-stakes way to build confidence.

Embracing AI for a Competitive Edge

The insights from the Gen AI Lunch and Learn highlight the immense potential of AI tools in enhancing productivity and efficiency for women entrepreneurs. By embracing these technologies and fostering a culture of collaboration between AI and human capabilities, women can not only stay ahead in their industries but also pave the way for a more innovative future.

If you need help with AI automation and integration, do get in touch with Thinking Machines for your business needs.

Stephanie Sy
Founder CEO, Thinking Machines Data Science
LinkedIn: https://ph.linkedin.com/in/stefsy | https://ph.linkedin.com/company/thinkdatasc
Facebook: https://www.facebook.com/thinkdatasci/
Website: https://thinkingmachin.es/

Navigating Tariffs: A Guide for Hong Kong SMEs

Navigating Tariffs: A Guide for Hong Kong SMEs

In today’s fast-paced business environment, staying informed and making data-driven decisions are crucial for the success of small and medium-sized enterprises (SMEs) in Hong Kong. Here are some key facts and insights that can help your business thrive, with a focus on recent tariffs and their impact on trade with the US and UK.

1. Understanding the Market Landscape
Hong Kong is known for its dynamic and competitive market. SMEs need to stay updated on market trends and consumer preferences to remain relevant. Regular market research and analysis can provide valuable insights into customer behaviour and emerging opportunities.

2. Embracing Technology
Technology plays a vital role in modern business operations. SMEs should leverage digital tools and platforms to streamline processes, enhance productivity, and improve customer engagement. From cloud computing to e-commerce solutions, technology can help businesses operate more efficiently and reach a wider audience.

3. Fostering Innovation
Innovation is key to staying ahead of the competition. Encourage a culture of creativity and experimentation within your organisation. Invest in research and development to create new products or improve existing ones. Collaborate with other businesses and institutions to gain fresh perspectives and access new resources.

4. Building Strong Relationships
Networking and building strong relationships with customers, suppliers, and other stakeholders are essential for business growth. Attend industry events, join business associations, and participate in community activities to expand your network. Strong relationships can lead to new opportunities and valuable partnerships.

5. Managing Finances Wisely
Effective financial management is critical for the sustainability of SMEs. Keep a close eye on your cash flow, manage expenses carefully, and plan for future investments. Seek professional advice if needed to ensure your financial strategies align with your business goals.

6. Prioritising Customer Satisfaction
Customer satisfaction should be at the heart of your business strategy. Provide excellent customer service, listen to feedback, and continuously improve your products and services. Happy customers are more likely to become repeat buyers and refer your business to others.

7. Timeline and Impact of Recent Tariffs
US/UK Trade Deal (May 2025) Overview

  • On May 8, 2025, the US and UK announced a breakthrough trade agreement, the first major US trade deal since the Trump administration imposed sweeping global tariffs earlier this year.
  • Key features:
    • The US will maintain a 10% base tariff on most imports, including UK goods, but will reduce or eliminate tariffs on specific products such as steel, aluminium, and automobiles from the UK
    • The UK will lower its tariffs on US goods from 5.1% to 1.8% and provide broader access for American products, particularly in agriculture and machinery
    • The deal aims to streamline customs for UK exports to the US and secure pharmaceutical supply chains.
  • The agreement is expected to boost bilateral trade and create new export opportunities, but most of the US’s high tariffs on other countries, especially China (and by extension Hong Kong), remain in place.

Impact on Hong Kong SMEs

  • Tariffs on Hong Kong Remain Unchanged: The new US/UK deal does not reduce or alter the high tariffs imposed on Chinese and Hong Kong goods. US tariffs on Hong Kong exports, including small parcels, remain at punitive levels (often exceeding 145%).
  • Severe Export Disruption: Many Hong Kong SMEs, especially those in electronics, jewellery, and consumer goods, have found it “impossible” to do business with the US due to the high tariffs. Orders have been cancelled or put on hold, and US clients are withdrawing.
  • E-commerce Hit Hard: The US tripled tariffs on low-value parcels from Hong Kong, with duties now at 90–120% or a minimum of US$75–$150 per item, eliminating the previous duty-free threshold for small shipments. This is devastating for SMEs reliant on e-commerce and small parcel exports.
  • Cash Flow and Liquidity Strain: SMEs have completed goods ready to ship but are unable to send them to the US, tying up working capital and putting pressure on cash flows.
  • Market Diversification Needed: Industry leaders and the Hong Kong government are urging SMEs to pivot to new markets, especially in Southeast Asia and along the Belt and Road, but this transition is slow and challenging.
  • Government Support: The Hong Kong government is providing enhanced export credit insurance, liquidity support, and incentives for SMEs to explore new markets and invest in digital transformation.
  • Long-Term Pain: Experts say it will take at least 1–2 years for SMEs to recover from the shock and find alternative markets. Larger firms may adapt more quickly, but SMEs face a painful adjustment period.

Update: As of Monday, May 12, 2025, the United States and China reached a significant agreement to temporarily reduce tariffs on each other’s goods for 90 days, marking a major de-escalation in the ongoing trade conflict:

  • The U.S. will lower its tariffs on Chinese imports from a peak of 145% down to 30%, while China will reduce its tariffs on U.S. goods from 125% to 10%
  • Both countries agreed to suspend the additional tariffs imposed since early April 2025, including the U.S. 34% reciprocal tariff and China’s 34% retaliatory tariff, but retain a baseline 10% tariff during the suspension period.
  • The U.S. also reduced the “de minimis” tariff on small shipments from China from 120% to 54%, with a flat fee of $100 starting May 14, 2025.
  • The tariff reductions are intended to remain in effect for 90 days while further trade negotiations continue, with high-level talks scheduled between U.S. and Chinese officials.
  • This move aims to ease inflationary pressures, support American manufacturing, and avoid a full-scale trade war. Both sides emphasise the importance of continuing trade and avoiding economic decoupling.
  • The announcement was positively received by U.S. financial markets, with notable gains in major stock indices following the news.

In summary, the Trump administration has agreed to a temporary tariff rollback with China, reducing tariffs substantially but maintaining a 10% baseline tariff to protect U.S. interests. At the same time, both sides commit to ongoing dialogue to resolve trade issues.

How this impacts HK SME’s:
By understanding the market, embracing technology, fostering innovation, building strong relationships, managing finances wisely, and prioritising customer satisfaction, Hong Kong SMEs can navigate challenges and seize growth opportunities. Stay informed, be adaptable, and always strive for excellence.

Conclusion
The Trump administration has agreed to a temporary tariff rollback with China, reducing tariffs substantially but maintaining a 10% baseline tariff to protect U.S. interests. At the same time, both sides commit to ongoing dialogue to resolve trade issues.

Written by Tarynn Hatton-Jones of Burnt Oringe International.

Highlights from WEN’s Lunch & Learn Workshop with Sanam Thakur

Highlights from WEN’s Lunch & Learn Workshop with Sanam Thakur

The Women’s Entrepreneurs Network (WEN) recently hosted an insightful Lunch and Learn session led by Sanam Thakur, a lead coach at the re:think. The workshop explored the theme, “We Think, We Do: The Power of Connecting Thoughts to Sustainable Action,” and provided participants with valuable tools and frameworks to deepen their self-awareness, build emotional resilience, and take meaningful, sustainable actions in their personal and professional lives.

Key Insights from the Workshop

1. The Energetic Self Perception Model:
Sanam introduced the Energetic Self Perception Model, a framework that categorizes mental and emotional states into seven levels—from shutting down to creating. These levels help individuals understand how they show up in different situations and how their energy impacts their thoughts, emotions, and actions. The model encourages people to reflect on their default tendencies and empowers them to intentionally shift toward higher, more constructive energy levels. The assesment has been recognized by Forbes as a top 3 assessment every leader should have.

2. Catabolic vs. Anabolic Energy:
Sanam emphasized the distinction between catabolic energy, which is draining and destructive, and anabolic energy, which is constructive and empowering. These energy types influence not only how we feel but also how we interact with others and make decisions. Understanding this distinction allows individuals to recognize when they are stuck in unproductive energy patterns and make conscious choices to shift toward anabolic energy for better outcomes.

3. The Connection Between Awareness and Action:
A key theme of the session was the importance of turning self-awareness into sustainable action. Sanam explained how reflecting on core thoughts and emotional triggers can help individuals identify patterns that may be holding them back. By aligning actions with values and adopting a growth-oriented mindset, individuals can create habits that lead to long-term personal and professional success.

Continuing Your Self-Awareness Journey

Sanam shared several practical strategies and resources for those looking to deepen their self-awareness and take intentional steps toward growth:

1. Reflect Through Mindfulness:
Reflection, through journaling or micro moments, is a powerful tool for self-reflection. By writing or spending at least 5 minutes daily reflecting about your thoughts, emotions, and reactions to daily events, you can uncover underlying patterns and gain clarity on what drives your decisions. Start by asking yourself reflective questions such as:

    • What triggered my emotional response today?
    • What values do I want to prioritize in my actions?
    • What energy level am I operating from right now?

2. Explore Your Core Values:
Sanam emphasized the importance of understanding your core values and how they influence your decisions and behaviors. Tools like the Think 2 Perform values deck can help you identify and prioritize your values, making it easier to align your actions with the person you aspire to be.

3. Practice the Thought-Emotion-Action Model:
This simple exercise helps you break down your reactions into manageable steps:

  • Identify the thought: What is the belief or assumption driving your reaction?
  • Acknowledge the emotion: What feelings arise from this thought?
  • Choose an action: How can you respond in a way that aligns with your values and goals?

4. Build Sustainable Habits:
Sanam highlighted the connection between identity and habits, referencing James Clear’s Atomic Habits. To create lasting change, focus on who you want to become rather than solely on what you want to achieve. For example, instead of setting a goal to “exercise more,” reframe it as “I am someone who prioritizes their health.” This subtle shift reinforces self-awareness and aligns your actions with your identity.

5. Seek Personal Growth Resources:
There are countless resources to support your journey, from books and podcasts to tools and assessments. Some recommendations include:

  • Rarebreed by Sonny Bonnell & Ashleigh Hansberger
  • Energy Leadership by Bruce D Schneider
  • The Mountain is You by Brianna West

Additionally, Sanam offers a free self-awareness workbook on her website and one-on-one coaching options for those seeking personalized guidance. She will also be hosting a 2025 workshop in April. Register here: https://forms.gle/UEhxE29P3TZiCeVKA

6. Embrace Coaching and Feedback:
For deeper exploration, consider working with a coach or mentor who can guide you through tools like the Energy Leadership Index (ELI) assessment. This framework provides valuable insights into your personal energy patterns and helps you identify areas for growth.

Get in Touch:
Website:
www.theRethink.com
IG: https://www.instagram.com/theRethinkCoach
LI: https://www.linkedin.com/in/sanamthakur/


Why Self-Awareness Matters

As Sanam explained, self-awareness is a cornerstone of personal and professional success. Research from the Harvard Business Review shows that self-aware individuals are more confident, creative, and effective leaders. By understanding your mental and emotional patterns, you can approach challenges with greater clarity, improve relationships, and make decisions that align with your values.

The journey to self-awareness is ongoing, but with the right tools and strategies, it becomes a powerful driver of growth and fulfillment. Start small, reflect often, and remember that every step forward is an opportunity to connect your thoughts to meaningful and sustainable action.

For more resources and coaching opportunities, visit Sanam’s website: www.theRethink.com or explore upcoming events with the Women’s Entrepreneurs Network (WEN).

Q2 2025 Checklist for Entrepreneurs

Q2 2025 Checklist for Entrepreneurs

1. Financial Planning

  • Quarterly Review: Evaluate Q1 financial performance; compare actual performance to budget or projections.
  • Cash Flow Management: Ensure sufficient cash flow for Q2 operations and plan for unexpected expenses.
  • Tax Filings: For Hong Kong entrepreneurs, finalize and submit your 2024/25 tax return (due around May for profits tax returns).
  • Review Pricing Strategies: Reassess your pricing model to ensure profitability amidst market changes.
  • Debt Management: Review outstanding invoices and follow up on overdue payments.

2. Strategic Growth

  • Set Q2 Goals: Define clear, measurable objectives for growth, such as increasing revenue, acquiring new customers, or launching new products/services.
  • Evaluate Q1 KPIs: Assess key performance indicators (KPIs) to identify areas for improvement.
  • Market Research: Study trends and competitors to adjust your strategies for upcoming industry shifts.
  • Business Development: Seek partnerships or collaborations that can help expand your reach or offerings.

3. Operations and Processes

  • Optimize Processes: Identify inefficiencies in your workflow and implement tools or systems to improve them.
  • Tech Upgrades: Evaluate current technology and invest in upgrades or new software (e.g., CRM tools, accounting software, or project management platforms).
  • Inventory Check: Conduct a mid-year inventory audit if applicable, to prepare for Q3 demand or seasonal changes.
  • Prepare for Growth: Plan for scaling up (e.g., hiring, increasing capacity) if your Q1 performance met or exceeded expectations.

4. Marketing and Sales

  • Campaign Analysis: Review the results of Q1 marketing efforts and refine your Q2 strategy.
  • Seasonal Promotions: Plan marketing campaigns around relevant spring and summer holidays (e.g., Mother’s Day, Dragon Boat Festival in Hong Kong).
  • Customer Feedback: Collect feedback through surveys or reviews to refine your offerings and improve customer experience.
  • Content Strategy: Update your content calendar with blog posts, social media updates, and email campaigns to engage your audience.
  • Sales Pipeline Review: Analyze your sales funnel to identify and address bottlenecks.

5. Team and Leadership

  • Team Management: Hold Q2 planning meetings to align your team with quarterly goals.
  • Performance Reviews: Conduct mid-year performance evaluations and provide feedback to employees.
  • Upskilling: Invest in employee training or workshops to enhance skills and productivity.
  • Outsource or Hire: If you’re a solopreneur, consider outsourcing tasks or hiring part-time help where needed.

6. Networking and Community

  • Attend Events: Participate in industry trade shows, networking events, or conferences to grow your network.
  • Host a Workshop/Webinar: Establish yourself as a thought leader by sharing your expertise with potential clients or collaborators.
  • Engage with Communities: Join local business groups, such as Chambers of Commerce, or online communities to build relationships and gain insights.

7. Innovation and Product Development

  • Product/Service Refinement: Gather feedback from Q1 customers to improve your offerings.
  • R&D Investments: Test new product ideas or service enhancements to stay ahead of competitors.
  • Digital Transformation: Explore new technologies, such as AI tools, to enhance efficiency and effectiveness.

8. Legal and Compliance

  • Annual Business Review: Ensure your business is compliant with local regulations, including license renewals and reporting requirements.
  • Intellectual Property: If applicable, protect trademarks, patents, or copyrights for new products or services.
  • Contracts and Agreements: Review and update vendor, client, or employee contracts as needed.

9. Sustainability Efforts

  • Green Initiatives: Implement eco-friendly practices, such as reducing waste, using sustainable suppliers, or adopting energy-efficient solutions.
  • CSR Activities: Plan or participate in community activities to build goodwill and give back.

10. Personal Development

  • Skill Development: Take an online course, attend a workshop, or read books to strengthen your entrepreneurial skills.
  • Health and Wellness: Maintain work-life balance by scheduling time for exercise, relaxation, and hobbies.
  • Reflect and Recharge: Review your personal goals and achievements from Q1 and adjust plans for Q2.

By following this checklist, you can ensure a productive and successful Q2 while staying on track to meet your 2025 business goals!