Meet the Experts for Level Up Your Digital Marketing

Meet the Experts for Level Up Your Digital Marketing

Our Circle event, Level Up Your Digital Marketing; Navigate and Grow in the Cantonese-Speaking Market will be held on Wednesday, 15th September 2021.

In this Circle, we’ll be exploring the digital marketing tips and tricks in targeting the Cantonese speaking market in Hong Kong. At the beginning of the circle event, we’ll discuss digital marketing strategies that will ensure you don’t lag behind the competition.

Jenny Wong and Lauren Loh, TransPerfect

Digital Marketing Specialist
Digital Marketing Translation Specialist
Jenny Wong comes from a strong agency background helping various brands navigate the digital ecosystem across SEO, SEM and social media – with a focus on luxury, travel, and retail brands. She’s currently leading a team of digital specialists in APAC helping businesses to drive both global exposure and local performance.

Lauren Loh specializes in localization and language where her focus lies on developing a comprehensive language and content strategy to help businesses create a desired impact in a local market.

More than 25 years ago, TransPerfect was founded with a mission to help the world’s businesses navigate the global marketplace. With decades of hands-on experience, TransPerfect’s consultative approach and rigorous quality have made it the industry leader.

April Lam, Aello Consulting Company Limited

Digital Marketing Expert

April has advised Fortune 500, SMEs and start-up companies across APAC during her 20 years of career. She started doing business with Indonesian companies in 2007 and then lived in Indonesia and Vietnam for more than 5 years where she saw the rapid development of the region. She surmises ASEAN is a hidden gem and will drive the future demand of consumer products.

Coupled with her former experiences in luxury retail with LVMH Group and brand consultancy with Schawk, Inc. (NYSE: 29137), she founded Aello in 2016. She is involved in the market-entry strategy and localized marketing to help HK SMEs in mapping their regional growth on both online and offline levels.

April is also a frequent speaker and has shared her ASEAN and retail experience with HKTDC, HKPC, Hong Kong Electrical Appliance Association, CMO Summit, Rotary Club Hong Kong and many more organizations. She was also a part-time lecturer at the HKUSPACE on Brand Management.

Interested in attending?

Meet the Experts for Success Stories

Meet the Experts for Success Stories

Our Circle event, Success Stories will be held on Wednesday, 26th May 2021.

We have selected the most pominent successes amonth the women entrepreneurs in Hong Kong. In this event, you will learn tips on how to scale during difficult times, strategies for overcoming setbacks, and how to leverage technology to save time and improve your business operations.

Sarah Garner, Retykle

Sarah Garner is the Founder of Retykle, the leading platform for buying and selling pre-loved designer children’s & maternity fashion.

Before starting Retykle, Sarah worked in senior management roles at some of the world’s best luxury fashion companies including Lane Crawford, DFS (LVMH), Shanghai Tang (Richemont) & Holt Renfrew.

Retykle is an innovative circular retail model that benefits the lives of parents, the community, and the environment by keeping kids’ clothing in circulation.

Crystal Pang, Pickupp

Crystal Pang is the Co-founder & CEO of Pickupp, a technology platform focused on logistics optimization and supply chain management, providing affordable cross-border or intra-city solutions for 3PL, e-commerce and retailers.

Prior to Pickupp, Crystal gained expertise scaling platform & driving growth as a Senior Operations Manager at Uber (2014-2016).

She acquired critical product development experience from Chinascope Financials, a Shanghai-based fintech startup where she served as Deputy CEO (2012-2013), and from MathWorks, where she served as Software Engineer (2004-2006) focusing on optimization algorithms for fixed income and currency hedging in Boston.

Crystal was a former investment banker at BofA Merrill Lynch (2008-2012) and Credit Suisse (2007) with extensive cross-border M&A and capital markets experience. Crystal holds a BS in Electrical Engineering and MS in Biomedical Engineering from the University of Michigan, Ann Arbor.

Jennifer Margolin, BYDEAU

Jennifer Margolin is founder and creative director of BYDEAU, an online flower and gift delivery service that makes it easier for people to be thoughtful. BYDEAU offers luxurious artisan flowers + curated gift boxes at affordable pricing. BYDEAU is on a mission to create a simple and delightful gift giving + receiving experience.  By mixing the old world tradition of gifting with modern day conveniences such as: mobile ordering, cash-less purchasing and on-demand delivery, BYDEAU makes sending a little something a BIG deal.

Prior to founding BYDEAU, Jennifer spent over 15 years as a creative consultant within the technology, financial services and fashion sectors. With an expertise in marketing and strategy, she specialized in thought-leadership projects, trend forecasting and luxury branding. She also is a licensed event planning professional and brought her clients’ dreams to reality through her sought after event planning company in California.

Operating under JM Creative, Jennifer provided private styling and design services for high net worth clients, as well as brand clients which included ALDO, Burberry, Levi’s, Seagram’s Company LTD, Teen Vogue, and WWDMAGIC along with curating programs for some of the world’s largest investment banks and women’s financial networking groups.

In 2012 Jennifer founded the Social Edge Summit, a conference bringing together 200+ digital marketers to learn about trends in technology, social and digital innovation in the heart of Silicon Valley.  The inaugural conference trended on Twitter.

Peggy Choi, Lynk

Peggy Choi is the CEO and founder of Lynk, a global knowledge sharing platform that is disrupting the way business decisions are made. Peggy founded Lynk in 2015 with the mission of making knowledge more accessible.

In her previous career in finance, Peggy recognized that companies of all sizes and in all geographies faced similar needs for the right knowledge every day. She was inspired to revolutionize access to knowledge for people and enterprises across all industries and parts of the globe. Seeing the value of insights from the right advisors, executives or experts to inform crucial decisions, Peggy created Lynk.

Before starting Lynk, Peggy worked in banking and investments in the US and UK for several leading firms. Most recently, Peggy was an investor on the team that helped create the Special Situations strategy at TPG Capital in San Francisco. Prior to that, she was a private equity investor in the technology space at Silver Lake Partners in London and worked with some of the world’s largest technology companies while in the Investment Banking Division at Goldman Sachs in New York.

Peggy grew up in Hong Kong and Singapore, then studied Computer Science at the University of Pennsylvania and Finance at The Wharton School. She remains passionate about creating things, especially art and sculpture:

Meet the Experts for Clarity and Focus

Meet the Experts for Clarity and Focus

Our Circle event, Clarity and Focus will be held on 18th, March 2021.


Gina Marescia, Catalyst Consulting

Gina is a leadership catalyst, committed to directly impacting a richer, more diverse leadership voice to emerge. She is an author, an executive coach for 18-years, speaker and facilitator who works with individuals and companies up for a “bigger game”. Considered to be at the forefront of regional female leadership programs, Gina is passionate about empowering women to define, choose, navigate and find their unique leadership voice.

For over two decades Gina has coached and trained thousands of professionals to define and discover their leadership, develop resilience, be authentically impactful and navigate their careers. She is a recognized resilience and leadership thought-leader. Her book “Impactful Leadership: Unlock your power with CABI™” chronicles the techniques and stories of people who have found their voice and accessed their leadership potential. See

Gina is the co-founding Director of three Hong Kong companies (leadership consulting, property, architecture) and is the MD for Catalyst ConsultingHK (founded in 2004).

Vivien Hau, Flow Consulting

Vivien coaches senior leaders and top talents from large multinational companies across the regions. Vivien takes people-centred and strengthbased approaches to executive coaching, leadership development and organisation transformation. She provides a guided space for leaders to be still and focus in order to jump higher and further in this VUCA world.

She partners predominantly with the C-suite and HR leaders to develop leaders for today, tomorrow, and the future. With a strong belief on positive psychology and value-driven principles, her coaching focus honours the values, purpose, and uniqueness of each individual.

Vivien has almost 20 years of experience in developing leaders for numerous highly profitable Fortune 500 MNCs and is the Founder and Executive Coach of Flow Consulting. Vivien is a Chartered Psychologist with the British Psychological Society, Registered Industrial-Organisational Psychologist with the Hong Kong Psychological Society, Certified Professional Co-Active Coach with Co-Active Training Institute, Associate Certified Coachwith International Coach Federation, and a certified Appreciative Inquiry Practitioner.

She recently co-published with UK-based OD expert David Shaked two articles: An Appreciative Re-frame of the Imposter Syndrome and The True-Colours Phenomenon.

Sally Dellow, Dramatic Difference

Sally is an Executive Coach and Facilitator specialising in Leadership Development, Inter-cultural Teams and Communication. She has lived in Hong Kong for over 30 years, designing and delivering work from Melbourne to Mumbai.

Thousands of hours of coaching experience inform Sally’s human-centred coaching practice.

She has supported clients from MNC C-suite through to start-up entrepreneurs and NGO heads. Her work covers industries as diverse as luxury fashion, petrochems, veterinary surgery. law, media, finance and cloud computing.  In terms of human behaviour, she finds that the challenges of high performance leadership and effective teaming are more similar than they are different. She is also an Adjunct Coach for IMD business school and London business School.

Sally’s award-winning consultancy has offices in Hong Kong and Singapore, with global reach via a network of selected associate coaches in Abu Dhabi, Australia, China, Dubai, France, Indonesia, Japan, Netherlands, Taiwan, Vietnam, UK and USA.  Alongside coaching, Dramatic Difference is known as a leading innovator and practitioner in the field of Theatre-Led Learning, drawing on the team’s backgrounds in writing, directing and performing for stage and film.  They use experiential techniques such as realplay, roleplay and forum theatre to bring life to learning and learning to life.  Currently under development is a Masterclass series in Effective Dialogue using her C4 Dialogue Navigator© model and toolkits.

Angie Wong, Wong Global Leadership

Angie is an ICF Professional Certified Coach dedicated to creating authentic women leaders who lead with purpose, courage and resilience. Drawing on more than 20 years of practical executive experience in the finance industry, Angie coaches and directs leadership programs internationally serving MNC C-suites and top talents, entrepreneurs and NGO professionals in the US, Europe & Asia Pacific Region.

As the former president of First Interstate Bank in the United States, Angie had extensive experience in building organizational capability, leading start-ups, managing broad-scale change efforts, and leading geographically dispersed teams. She was named “Outstanding Female Banking Executive” by Independent Bankers Magazine in 2006. Angie believes sustainable change starts from within. She created the Integral Growth System—a dynamic, accelerated “whole self” leadership experience that propels leaders not only in business, but in all aspects of their lives. Angie’s purposeful and incisive approach and her business acumen have enabled her to guide her clients towards the change they are seeking.

Angie offers her signature Unlocking Courageous Leadership program based on Dr. Brene Brown’s Dare to Lead TM , a top leadership program popular with Fortune 500 companies. She is the first certified facilitator for this work in Hong Kong. The program has created future-proof leaders globally with the
courage to navigate through change and uncertainties, make purposeful and mindful decisions, and drive innovation and results in their organizations.
As an avid supporter of gender equality, Angie enjoys being a mentor in The Women’s Foundation in Hong Kong, and her volunteer work with the World Academy for the Future of Women. She is an ardent mindfulness practitioner, a curious traveler and outdoor explorer.

Meet the Expert for Future-Proof Your Business

Meet the Expert for Future-Proof Your Business

Our Circle event, Future-Proof your Business will be held on 26th January 2021

We have invited best-selling author Diana Wu David, to share her THREE favourite strategies to give businesses the best possible chance to survive.

Diana Wu David​, Author

Diana is a former Financial Times corporate entrepreneur, author of best-selling book Future Proof: Reinventing Work in an Age of Acceleration and head of Future Proof Lab designed for senior executives and entrepreneurs seeking to go from success to significance and craft their legacy. She is also an adjunct professor at Hong Kong University’s MBA Programme and lecturer for Columbia Business School’s EMBA Global Asia.

Diana is offering WEN members a peek into her book! Upon signing up for her mailing list you will receive a free download of the first two chapters. Click here to access the free downloadable.

Meet the Experts for Protecting You and Your Business

Meet the Experts for Protecting You and Your Business

Our Circle event, Protect You & Your Business​ will be held on 10th November 2020.

Andrea Randall, Gall Solicitors

Andrea is an Employment Partner advising on both Hong Kong and English law. Andrea has significant and extensive experience in high profile complex litigation, including multi-jurisdictional disputes. She undertakes all types of Employment Law work and advises on all aspects of the employment relationship including:

Hiring Strategies and Negotiating and drafting contract terms

Entitlements under deferred compensation, bonus and share schemes and Advising on performance reviews and appraisals

Drafting and advising on post termination restrictions

Advising on disciplinary issues, internal investigations, and representing clients in SFC, ICAC and police investigations

Discrimination and privacy complaints/issues and Applying for and defending injunctions

Advising on redundancy issues, termination and separation agreements

Representing both employers and employees engaged in legal proceedings from the Labour Tribunal to Court of Final Appeal

Andrea is consistently ranked as a top tier lawyer in the major legal guides. She has been recognized as a leading employment lawyer in Legal 500 Asia Pacific, Chambers Asia Pacific, Doyle’s Guide, Asia Law Profiles and AsiaLaw Leading Lawyers. Recently she has won awards for “Best in Labour and Employment” (Euromoney Legal Media Group Asia Women in Business Law Awards 2018) and Lawyer of the Year: Hong Kong (AsiaLaw Awards 2020).

Dr. Quratulain Ziadi, MindnLife

Dr. Zaidi  is a UK & HK Registered Clinical Psychologist who has more than a decade of clinical experience with a wide variety of mental health, social emotional, behavioural and relationship challenges. She has extensive experience working with children, adults, families and couples and her empathetic, understanding and non judgemental manner is something her clients appreciate.

Dr. Zaidi specialises in a broad range of mental health challenges including Depression, Post Natal Depression, Anxiety, Stress Management, Sleep Issues, Anger Management, Bipolar Disorders, Relationship Challenges, Teen Stress and Depression, Couples Therapy, Trailing Spouse, Social Strain and Adaptability, Adjustment for Expat Families, Cyber Safety for children and teens, Cyber Addiction for adults, Mindfulness, and Parenting.

As a well respected expert mental health voice in Hong Kong and an author, Dr. Zaidi is a regular contributor to several highly-subscribed online and print publications, as well as a sought-after invited speaker at conferences. She is passionate about raising awareness of mental health issues and delivers seminars and workshops to groups and corporates in Hong Kong.

Dr. Zaidi was recently recognised by The Zubin Foundation Diversity List 2020: Women’s Voices, a list of 24 smart, talented, passionate women who have the necessary professional skills and knowledge to serve on Hong Kong Government and Statutory Advisory Boards.

Litai Wai, Charings Ltd.

Litai was born and raised in between the glowing meadows in the South of The Netherlands right on the border with Belgium. After his study, Organizational Science at the Tilburg University he worked for FedEx helping them negotiating on their new pension plan and Group insurances.

When he moved to Hong Kong in 2010 he was inspired by a seasoned

insurance broker to work for one of the oldest insurance brokers in Hong Kong,  MI Insurance brokers for the next 5 years servicing Corporates and Individuals.

He started his own insurance brokerage Charings Ltd in 2015, a company which values personal relationships, offering insurance broking and solutions, and acts as a specialized insurance intermediary for niche insurance products like Film Productions,  Director & Officers Liability, and Motorsport.

Elsa Law, Elsa Law & Co. Solicitors

Ms Elsa Law, a commercial and divorce lawyer, who is also the founder and principal of Elsa Law & Co. Solicitors. She began her traineeship with Messrs. Wallace & Partner in London, and as an assistant solicitor with Messrs. Kingsley Napley in London after she was qualified. On her return to Hong Kong, she continued to serve as a lawyer, and notably as legal counsel to the then Kowloon Canton Railway Corporation advising on 

various transactions; and in-house counsel to Ryoden (Holdings) Limited to oversee, manage and settle numerous personal injuries and fatal claims arising from the Garley Building fire.

She founded Elsa Law & Co. Solicitors in late 2005, a boutique law firm known for its client-centric approach providing the best solutions to companies and individuals clients for advice on contracts and commercial transactions, legal settlements, disputes, or simply a consultation with a legal and holistic perspective. Not only that, it has a local but international presence dealing with cross border transactions as it partners with law firms in over 50 countries. Ms. Law is a keen learner and is currently studying for being a Certified Information Privacy Manager.