WEN would like to applaud Members who have had great wins, overcome obstacles, used innovative approaches or made other strides as an entrepreneur and who are ready to share their tips with you!
We are delighted to showcase Jessie Chan, Founder of Sorra Limited.
Business Nature: Beauty Tech/Fem Tech Start Up
Business Start Date: 2020
How is your company unique?
Sorra is a beauty tech start-up that is changing the way people shop for skincare. Our platform is a “Tinder for Beauty”, which accurately matches users with brands, providing an advanced personalized beauty experience that is brand-neutral, free of charge, and backed by skin data.
We are proud to be the first beauty platform targeting sub-tropical climate area markets, and since our launch in 2020, we have quickly grown our community to over 140K members with nearly zero cost per acquisition and an impressive average monthly reach of 6.5M. Despite being a bootstrapped start-up, we have achieved a remarkable 19% month-over-month revenue growth rate, which is a testament to our unique value proposition and the innovative approach of our team.
How do you transform a challenge into an opportunity?
During the COVID-19 pandemic, I was struggling with blemishes on my face. Despite purchasing many skincare products, I couldn’t find anything that would help me get rid of them. This was a challenge for me, but I decided to turn it into an opportunity.
I began to learn about skincare science and how skincare formulations work. I researched different ingredients and products and started to experiment with different formulations. I also began to share my journey with others and started a community around skincare.
At first, I still had a day job and was the only one doing all the jobs, from researching and creating content to designing the platform. But while the community grew, it became a really healthy and engaging space for sharing product reviews and advice – this is where I decided to quit my day job and turned this passion into my career.
Through this community, we were able to develop a unique understanding of what our customers were looking for in skincare products. This allowed us to create our own brand, Sorra, which has become a major player in the beauty industry.
Transforming my skincare challenge into an opportunity has been an incredible journey, and I’m excited to see what the future holds for Sorra.
Where do you see your company in the next 3 years?
I see Sorra as a disruptive solution for both brands and consumers. Our innovative “Tinder for Beauty” platform provides accurate leads for brands based on an accurate skin profile, while consumers can finally find the right solution for their skin by searching with skin data.
In the next three years, our goal is to bring this solution to more people, not only in Hong Kong and Taiwan (where we are currently based), but also to the larger Southeast Asian market. We believe that our unique value proposition and focus on sub-tropical climate area markets will resonate with consumers in these regions.
We plan to expand our community with a greater focus on engagement and user-generated content. We also plan to strengthen our platform technology, based on the insights we have gained from our community and our expertise in skincare science.
Overall, our vision is to make beauty accurate and become the go-to platform for skincare in the region, providing a unique and personalized beauty experience for both brands and consumers. We are excited about the future of Sorra and the potential impact we can have in the beauty industry.
What are your top tips to share with other women entrepreneurs?
- Start small, think big: Starting small can help you focus on the most important aspects of your business and refine your vision. But it’s important to always keep your bigger picture in mind and continue to work towards achieving your long-term goals.
- Embrace failure: Failure is a natural part of the entrepreneurial journey, and it’s important to learn from these experiences. By analyzing what went wrong and making changes, you can turn failure into an opportunity for growth and improvement.
- Stay true to yourself: When pursuing your career goals, it’s important to stay grounded and not lose sight of your deepest needs and values. Whether it’s taking time for self-care or maintaining a healthy work-life balance, make sure to prioritize your well-being and happiness while pursuing your entrepreneurial dreams.
One thing women should do more of?