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Our Experts
What are the top things to consider when putting a brand story together?
Know your audience: Always start with the audience. Who are they? What do they care about? What emotional needs can your brand fulfil? Seth Godin’s analogy is a great reminder: people buying a drill bit aren’t after the tool itself. They’re after the sense of...
Future-Proofing Your Mindset: Leveraging Online Therapy and Digital Tools for Entrepreneurial Wellness
Pursuing Ambition Without Sacrificing Well-Being Entrepreneurs wear an astonishing number of hats—visionary, strategist, problem-solver, leader, and so many more. Each role requires energy, focus, and determination, and while these traits drive success, they also come...
Q1 2025 Checklist for Female Entrepreneurs in Hong Kong
Financial Planning Review Financial Health: Assess your 2024 financial performance (profit/loss, cash flow) and set realistic goals for 2025. Budget for 2025: Develop a Q1 budget that accounts for Hong Kong-specific expenses (e.g., rent, utilities, MPF contributions)....