Level Up Your Digital Marketing: Navigate and Grow in the Cantonese-Speaking Market

Wednesday, 15 September 2021 | 12:30pm or, 6:00pm (in-person) or, 6:00pm (via Zoom)

In Person | Book NowVia Zoom | Book Now

The Circle events are ideal for women business owners who keen to learn, and participate in a small group for discussion and business advice. Circles are led by board members and supported by an expert. This event is to help participants build a network of like-minded business owners who they can call upon.

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Level Up Your Digital Marketing: Navigate and Grow in the Cantonese-Speaking Market

The realm of digital marketing is ever-changing, and according to the 2020 Global Digital suite of reports from We Are Social and Hootsuite, 5.8 million people, out of a population of 7.47 million, are active social media users.

Social media platforms can make a brand or break a person. Many businesses confuse busyness with effectiveness on social media, and a lot of money and time can be wasted. Learn from leading digital marketing experts who have lived and learned, and moved from guessing and boosting to understanding and selling.

Date and Times

Wednesday
15th September 2021

​12:30pm (in-person) FULLY BOOK or,
6:00pm (in-person) or,
6:00pm (online via Zoom)

 

In-Person Venue

The Hive, Kennedy Town, 6th floor, Cheung Hing Industrial Building, 12P Smithfield, Kennedy Town

Standard Fee

Member: 480 HKD
Non-Member: 580 HKD

 

Early Bird

$100 HKD Off
(expires 8th of September)

Members, please use your membership code to claim the Early Bird Discount.

In this Circle, we’ll be exploring the digital marketing tips and tricks in targeting the Cantonese speaking market in Hong Kong.

At the beginning of the circle event, we’ll discuss digital marketing strategies that will ensure you don’t lag behind the competition.

Key Takeaways

  • Understanding the search engine optimisation (SEO) and search engine marketing (SEM) opportunities across the popular search engines in Hong Kong.
  • Identifying the importance and relevance of having your website or app translated into Cantonese and Mandarin.
  • Learning about the best practices for posting and translating content on social media, along the type of content and where to be posting.
  • Learning about the importance of tracking and measuring your digital marketing activities, and what you should be analysing.
  • Identifying if you should be incorporating local payment suppliers like We Chat or Ali Pay into your website, and key tips for doing so.
  • Understanding whether working with influencers would be beneficial, and if they’re a good use of your marketing budget.
  • Making better decisions on your KPIs and where you spend your time and effort within the digital marketing space.
The Experts:
  • Digital marketing experts who manage marketing campaigns for the Cantonese-speaking market, and know the platforms and practices that resonate.
  • Digital marketing consultants who have tested and learned what works and what doesn’t.
  • Marketing professionals who are up-to-date with latest trends, popularity of payment gateways, and KOL initiatives.
Digital Marketing Specialist

Jenny Wong, Digital Account Manager, TransPerfect

Digital Marketing Translation Specialist

Lauren Loh, Account Executive – Digital & Technology, TransPerfect

Digital Marketing Expert

April Lam, Founder & Managing Partner, Aello Consulting Company Limited

Our events are open to ALL women business owners.

WEN is run by successful women entrepreneurs who wish to give back to the community. All profits made are used for the network expenses.

Event Organisers:
Shae Stanley (Little Steps Asia) and Nicole Graham (Bauhinia Solutions)

Nicole Graham, Founder, Bauhinia Solutions

Platinum Sponsor

Gold Sponsor

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